The PGA TOUR and Hyperice, the industry leader in recovery technology and pioneer of percussion, vibration, dynamic air compression and thermal technology, announced a new multi-year partnership designating Hyperice as the “Official Recovery Device of the PGA TOUR and PGA TOUR Champions” and a “Sponsor of PGA TOUR Active.”
As part of the TOUR’s Official Marketing Partner program, Hyperice will activate and create custom content within PGA TOUR Active, a new TOUR initiative highlighting health, fitness and lifestyles of professional golfers, where fans get an inside look into the techniques and activities helping the world’s best perform at their peak. The partnership will also introduce Hyperice’s range of products and technologies into the Player Performance Centers, state-of-the-art mobile fitness centers that travel with the PGA TOUR and PGA TOUR Champions to provide fitness equipment and care through its recovery technology to players on-site at tournaments throughout the season.
“As an industry leader in recovery technology, we couldn’t be more pleased to introduce Hyperice to the PGA TOUR and PGA TOUR Champions players and trainers,” said Brian Oliver, PGA TOUR Executive Vice President of Corporate Partnerships. “By developing products inspired by professional athletes, and making recovery technology and education accessible to all, Hyperice will help ensure our elite athletes recover effectively to perform at their best each week over a long season.”
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